What is covered in Practical Marketing

Introduction
 

Where Marketing Begins

What to Do Before You Start Your Business
(while someone else is paying your salary)

What to do While You are Putting the Plan

Core Tutorial

• Assessing Your Market Potential
• Your Mission Statement
• Setting Objectives
• Strategies
• Advertising- Part 1
• Advertising- Part 2
• Advertising- Part 3
• Other Ways to Publicize
• World Wide Web
• Implement and Manage

Marketing Issues - Solutions

How to Really Get a Marketing Plan Done

How to Choose the Right name for Your Business
(a name that builds value, controls costs. and gives you options)

How to Make it Easy for Your Customer/Client to do Business with You

How to Save on Graphics

Marketing Plan Outline

Case Studies
 

• Tips
   
• Tidbits